The Brief
The AFC invited World Vision to be their charity partner for the Football World Cup, and decided to produce a television commercial to make use of the air time being offered. A second video was commissioned as a stakeholder explainer.
"One Goal" was the name of the campaign born out of this partnership. The campaign draws a connection between the popularity of football and the unfortunate reality of malnutrition in many of the countries where football is so popular.
The purpose of the video was to explain the issue in 30 seconds, and drive viewers to the donation portal.
The delivery
These two videos were shot in three different countries in the space of two weeks, and represent a monumental effort on behalf of the small production team.