The brief
This short promo was commissioned by The Foundation For Young Australians for their new Adappt Academy initiative.
FYA was partnered with Samsung to run an app building course where participants could pitch and app idea that addressed a social issue. This promo video was the keystone material used by both FYA and Samsung to market the program.
The delivery
The promo was developed, scripted and shot in partnership with the client over a relatively short period of time. We wanted to develop something fun and inspiring for a younger generation that was energetic and visually striking.