The brief
Greenpeace had been running a long term campaign in defense of the Great Barrier Reef. Large international corporations have long desired to mine for coal near the Reef, and should they be granted permission by the Australian Government, the environmental damage to the Reef would be catastrophic.
This short video was one of many we produced as part of a protracted content campaign designed to keep the Reef at the front and center of people's social feeds, and to spur followers to further action.